The Town of Drumheller's Recreation, Arts and Culture Department is thrilled to announce the resounding success of its 30-day Membership Drive. The drive has exceeded expectations, attracting both new customers and retaining loyal members. The drive was successful in expanding participation in local recreation programs.

 

The innovative marketing campaign, which ran throughout the month, targeted occasional customers and prospective new members. It offered an exciting incentive to sign up for a one-year membership, paid in full and non-refundable, to receive a special gift pack and an entry for a chance to win incredible prizes! In total, 240 new members signed up, receiving exclusive gift bags and vibrant t-shirts as part of the celebration.

Rick Ladouceur, Manager of Recreation, Arts, and Culture, proudly speaks of the effort, “We aimed to encourage occasional buyers to transform them into dedicated, long-term customers. By offering these exciting rewards, we boosted our membership numbers, increased sales, and kept our department on track to meet our budget targets for the year. The gift bags, t-shirts, and the chance to win prizes were just the start. This program allowed us to connect with the community in new and exciting ways.”

Drumheller residents are now enjoying a variety of rewards and special benefits as part of their memberships, as well as discounts on recreation programs and events. The Recreation, Arts, and Culture Department looks forward to even more success in the months to come.

“This success wouldn’t have been possible without the support of the staff and our amazing community,” Ladouceur continued. “We’re excited to continue building on this momentum and making recreation opportunities accessible to even more families and individuals in Drumheller.”

The department looks forward to welcoming more members throughout the year and offering fun and enriching experiences for everyone.